Stereotypes are your friend
Either you die a hero, or live long enough to see yourself become the villain
It is impossible to gather, process, and organize every single piece of information around us. That is why we have stereotypes, so we don’t have to think.
If people think the expensive product is better, sell expensive products. If people think AI would be better than a personal trainer in a mobile fitness application, use AI in your app. If people think it is impossible to learn a language without taking notes, let them take notes.
You are not in this business to convince people or spread an ideology. Do what you have to do.
I’d feel bad if I didn’t say this, so: Not all stereotypes are OK. Sometimes, companies need to push through and change mental habits.