The mobile industry has barely started

As species, we are not really experienced with the whole “carrying software in your pocket or on your wrist” concept. The same thing goes for developing software that you carry around.

“Why Deniz?” you may ask. Let me tell you my rationale.

We are experienced with using physical products. We can easily navigate through most of the products that we use every day, and for a very long time. It’s been only a few decades since we started building digital displays and software. It’s been only a decade since we started building mobile software.

We are barely scratching the surface of user experience. Nowadays, simple-looking LED displays can literally display whatever we want. But it still doesn’t feel like “new” technology. Most mobile applications are desktop applications that were resized to fit mobile displays. They are not new tech, they are not innovations.

I see mobile devices as a tool without limits but we keep on creating the same outcome with this tool. Every application feels the same. Both on watchOS and iOS. watchOS shouldn’t be iOS applications that are displayed on a smaller screen, iOS applications shouldn’t be desktop applications that we can carry around.

In terms of user experience, we’ve barely begun. We need more unlearning to do than learning.